Is There Any Point Discussing The Format War?

Blu-Ray has the lead in America, but Europeans, who don’t give a fig about Sony’s PlayStation 3 (which accounts for 94 percent of U.S Blu-Ray payers) are buying HD-DVD instead. But it’s also a function of Europe’s movie industry, which favors the format: French replication company Qol CEO Laurent Villaume told (the Financial Times) that […]

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Blu-Ray has the lead in America, but Europeans, who don't give a fig about Sony's PlayStation 3 (which accounts for 94 percent of U.S Blu-Ray payers) are buying HD-DVD instead. But it's also a function of Europe's movie industry, which favors the format:

French replication company Qol CEO Laurent Villaume told (the Financial Times) that the risk involved in producing Blu-ray disks isn't comparable to that of HD DVD: "An HD DVD replication line costs about €800,000 and you can make 40,000 discs a day on it. A Blu-Ray replication line costs €1.7m or €1.8m and you can make 10,000 to 15,000 discs a day."

Wow! 40,000 disks a day!

There is, in that illustrious number, an interesting implication: that such capacity is immediately needed. Well, it isn't. You can get into the next-gen top ten by selling mere hundreds of discs.

This is absolutely pathetic. In the 1980s, the scientologists would send staffers to bookstores to buy scientology books, bumping them up the charts. If the Church was on the ball here, they could pull off the same trick with Blu-Ray Battlefield Earth for pocket change!

Should we stop giving free ads to the disk consortia? Do you care about HD-DVD and Blu-Ray news-minutiae? While it's clear that one day they'll rule the world, reading complaints about the need to press 40,000 disks a day from people who can't actually sell more than hundreds a month has a tinge of the ludicrous to it.

HD DVD takes early lead in European market [Ars]