Today EMI announced that it's going to sell songs on Itunes without DRM. Great! This is what users want and it's what Steve Jobs has said he wants too.
But, actually, it may hurt Apple. The company has very successfully, and quietly, created a bit of a monopoly lock-in with Itunes and the Ipod---in part because it's hard to play songs bought on Itunes on other music players. If DRM goes, part of the lock-in goes too. The Itunes store will sell more, but so might other music players, including ones that Wired thinks are better than the Ipod.