Culture

Sega Switches Focus From PSP to DS

In an interview with Nikkei Shimbun, Sega managing director Hideki Okamura says the company is shifting its focus from PSP to Nintendo DS, pointing out that there is a title they will release this year that will "surprise absolutely everyone." Earlier in the piece, he talks about the challenges of making games on DS and […]

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In an interview with Nikkei Shimbun, Sega managing director Hideki Okamura says the company is shifting its focus from PSP to Nintendo DS, pointing out that there is a title they will release this year that will "surprise absolutely everyone."

Earlier in the piece, he talks about the challenges of making games on DS and competing with Nintendo's own titles:

We have to do a lot of thinking about titles for Nintendo's hardware, because Nintendo's own titles are extremely strong. It really is difficult to sell a title as a third party. What that means is that we've got to go after it with force: "heave-ho!"

And here I thought Sega loved my PSP. I guess it was just a one-night stand. Hope it used protection.

Hideki Okamura Interview (Japanese) [Nikkei BP]