Herding Cats

www.youtube.com/watch?v= A classic, to be sure, but if you haven’t seen it by now you must, and if you have, you should probably see it again. “Cat Herders” was a Superbowl 2000 commercial for miscellaneous-corporate-services company EDS, part of a trilogy including Running With the Squirrels and Airplanes. Herding is by far the most successful, […]

www.youtube.com/watch?v=

A classic, to be sure, but if you haven’t seen it by now you must, and if you have, you should probably see it again.

“Cat Herders” was a Superbowl 2000 commercial for miscellaneous-corporate-services company EDS, part of a trilogy including Running With the Squirrels and Airplanes. Herding is by far the most successful, both creatively and in the popular culture exchange.

[The director] John O’Hagan, working with the Fallon Creative team, recruited real cowboys and used real cats and took them all to Tejon Ranch, 70 miles north of Los Angeles. The script came largely out of the improvised quips of the cowboys, replacing cattle with cats.
CGI was done by Sight Effects, Venice, California.

The 60-second short is a triumph of the sight, sound, and script gag all at once, truly a masterpiece of the TV advertising art.

EDS Cat Herders [Duncan’s TV Ad Land]