Gear

GM Goes Marketing 2.0

Sure, they build cars — but at the end of the day, GM is all about you. Which is apparently why they’re going all Marketing 2.0 on us. In that same ultra-spontaneous user-generated spirit, let’s let GM’s VP for Global Communications Steve Harris do the talking: So today, we’re launching a new consumer-driven web experience […]

Gmfastlaneblog

Sure, they build cars — but at the end of the day, GM is all about you. Which is apparently why they're going all Marketing 2.0 on us. In that same ultra-spontaneous user-generated spirit, let's let GM's VP for Global Communications Steve Harris do the talking:

So today, we're launching a new consumer-driven web experience called igotshotgun.

Behind the scenes this, inside look at that. Then comes a moment of terrifying candor:

The site is being launched to extend the tremendous reach and access of GM's sponsorships.

Whew. I mean, who knew?

Igotshotgun_1

To make a long story short, you could end up "riding shotgun" as GM's handpicked every(wo)man vlogger/commentator/guru at the events they sponsor. Think Super Bowl. Think Grammy. If you think you've got that GM magic (and you find YouTube too tough to crack), submit your video and show Steve your stuff.