Project Wonderful -- Bid-Based Advertising

Apparently Ryan North is clinically unable to stop making new things. He's the mind behind such destinations as Oh No Robot, a webcomics search engine, and Rsspect, an RSS feed creator, and now he's made Project Wonderful, a bid-based advertising system for pretty much any Web site you can consider. Personally, I hope he keeps coming up with new things just so I can see what he names them.