Aug 22, 2006 4:58 PM

I can't believe what Electronics Arts COO said about girls

In a BBC News article about how the — video games industry is failing women, the chief operating officer says: “The movie industry doesn’t just make films for boys. “Star wars was the biggest film of all time until Titanic came along; Titanic became the biggest because women went to see it and women went […]

In a BBC News article about how the – video games industry is failing women, the chief operating officer says:

"The movie industry doesn't just make films for boys.
"Star wars was the biggest film of all time until Titanic came along; Titanic became the biggest because women went to see it and women went to see it multiple times.
"Just boys saw Star Wars multiple times."

If that's really what he believes, then it's no wonder he doesn't know how to create content that women find appealing.

I know I'm probably not a good representative "average" in terms of how many times I've seen Star Wars – hell, I'm one of the extras in the crowd scenes for the re-release of the originals, I'm that much of a geek – but you will never convince me that Star Wars is a boys' movie. Anyone who believes that is not paying attention.

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