The Hummer may be popular in some circles as the ultimate destroyer-of-planets SUV but it is a pariah among rock musicians, who almost universally refuse to sell their music for use in Hummer commercials. For a hardscrabble indie band making virtually nothing, walking away from a minimum royalty check of $50,000 represents a pretty strong statement of principle. But they see the Hummer (rightly) as a gas-guzzling despoiler of the environment and pretty much the antithesis of everything they stand for. It's only rock 'n' roll, but we like it.
Hum This Tune, Buddy
The Hummer may be popular in some circles as the ultimate destroyer-of-planets SUV but it is a pariah among rock musicians, who almost universally refuse to sell their music for use in Hummer commercials. For a hardscrabble indie band making virtually nothing, walking away from a minimum royalty check of $50,000 represents a pretty strong […]